The "serious" industry too often considers games as something controversial and unimportant anyway, and even marketing departments are usually too conservative and concentrated on traditional media to grasp the idea that the thousands and thousand of people playing truck sims are in fact the ideal audience that they could approach through our game.įortunately, when we approached Scania about licensing their trucks for our games, this was not the case. You could have read our grumbling repeatedly here on this blog about how difficult it is for the company our size to even get noticed by the big guys, be them truck and trailer manufacturers or logistics companies.
The project is the result of a very productive dialogue we have started with the great guys at Scania CV AB. So what is this game and why does it even exist when you could argue that we should focus 100% on Euro Truck Simulator 2?
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